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  2. Account Engagement (Sohobeebee Co., Ltd.)

Account Engagement
Sohobeebee Co., Ltd.

About This Product

■What is AccountEngagement (formerly: Pardot)?

AccountEngagement (formerly Pardot) is an MA (marketing automation) tool for B2B. You can select "high-quality customers" based on the main functions of scoring and grading, and use tracking to understand the "targets of interest" of those customers. By making the best approach to the best customers at the best time, we achieve effective and efficient sales. It is suitable for B2B, but also has great benefits for areas with long consideration periods, such as luxury goods (cars and real estate). What you can do with AccountEngagement (formerly: Pardot)

■Extraction of prospective customers

Key features include scoring and grading to prioritize customers. Depending on your priorities, you can take the most appropriate approach at this stage, such as making sales calls or sending emails for further training.

■Nurturing potential customers

In order to guide potential customers into business negotiations, it is essential to deliver content that is appropriate for the customer at the right time. Increase your priorities by providing regular follow-up and action-based content with scenario emails and tracking features.

■Cooperation with sales

AccountEngagement (formerly Pardot) aims to cultivate prospective customers through marketing and pass the baton to sales. Sales can close deals by approaching high-fidelity customers based on their interests obtained through tracking. AccountEngagement (formerly: Pardot) case study

■ARM System Co., Ltd.

With the opening of the showroom, we propose MA measures to get off to a good start. ARM System, which sells and installs housing equipment, will open its showroom "ARM Design Home" in June 2021. This is a showroom with a new system that allows you to experience the actual housing equipment for sale up close, while also being used as a cafe and co-working space. Along with the showroom opening, we started using AccountEngagement (formerly Pardot) while holding various events.

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Account Engagement

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Sohobeebee Co., Ltd.

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