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  2. Customer analysis system Customer Journal (Datacom Co., Ltd.)
Customer analysis system Customer Journal-Customer Journal
Customer analysis system Customer Journal-Datacom Co., Ltd.

Customer analysis system Customer Journal
Datacom Co., Ltd.

About This Product

The environment surrounding our stores continues to change every day. In order to quickly respond to these environmental changes, it is essential to understand customers' lifestyles and create sales spaces that meet their needs. Customer Journal supports the creation of stores that are close to each customer by ``visualizing'' customer changes. Product features

■Who is buying and who is not buying?

・You can analyze the purchasing status of each individual store and each customer, and see changes in purchasing amounts. - Effective for verifying the effectiveness of target promotions such as receipt coupons and DM.

■What are you buying and what are you not buying?

・You can understand the product's characteristics by understanding purchasing trends such as the product's support age group and repeat/simultaneous purchases. ・It can be used for expanding and retaining customers, such as for use in manufacturer-sponsored projects, product development, and product lineups.

■Which area are they coming from and which areas are they not coming from?

- By combining member address information and purchasing information, you can analyze the purchasing power of a trade area. ・It is useful for strengthening the current trade area, such as researching market share, optimizing the flyer distribution area, and changing the layout of the sales floor. Function introduction

■Membership trend analysis

You can check the purchasing trends of members and non-members by store and over time.

■Trade area analysis

-You can analyze purchasing status by address. - Can be used to confirm purchasing power and market share in the current trade area.

■Basket analysis

It shows how often a product is purchased together with other products, or the correlation of simultaneous purchases between products.

■ABC analysis by attribute

By combining customer attributes such as age and gender with ABC analysis to determine the degree of contribution of a product, you can discover products supported by each customer characteristic.

■Matrix analysis

You can flexibly select axis items and numerical items for analysis and easily create analysis reports in the shape you want.

■Customer search

You can extract target customers by combining various conditions, from membership registration conditions to purchase conditions.

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    Customer analysis system Customer Journal

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1 Models of Customer analysis system Customer Journal

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Customer analysis system Customer Journal-Part Number-Customer Journal

Customer Journal

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About Company Handling This Product

Datacom Co., Ltd.

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