PISTA goes back to the basic idea that it is the consumer who ultimately enjoys in-store sales promotions, and by visualizing in-store consumers (field tracking), we maximize sales opportunities and promotional effects. We aim to realize this.
■In-store sales promotion solutions including hardware and software
By utilizing signage in stores, we can "achieve communication that maximizes sales opportunities and promotional effects" and also function as a "marketing tool to obtain consumer trends."
■Overview of BA7C/BA7C (BK700)
- Ideal for standard shelves. 7 types of touch-type signage equipped with a motion sensor that increases the attention effect
- High brightness (700cd) model also available. It is possible to promote the use of touch content by switching images according to the movements of shoppers in front of the shelves. The most popular standard size that is not too large and makes it easy to see images, the standard model is ideal for retail store shelves.
■Equipped with a human sensor
By locating the content you want to highlight the moment you pass by the shelf, you can improve visibility and purchase rates.
■Equipped with touch panel
By providing the desired information right in front of the product at the right time, we support purchasing decisions.
■Easy creation with CMS
As long as you have a PC connected to the internet, we will issue a CMS license free of charge that allows you to easily create content freely at any time.
■Main functions
The schedule playback program for the motion sensor, touch panel, and content is created using PISTA CMS (Content Management System) and uploaded to a USB memory.
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