Leica Microsystems Co., Ltd.
Ms. Yakura, Sales Manager of the Industry Business Division and In-Charge of Marketing
Challenges Before Implementation
At Leica Microsystems, our focus had always been on online marketing. However, the situation arose where Mr. Yakura, who oversaw our sales department, was also responsible for our marketing tasks. This situation prevented us from fully implementing comprehensive SEO measures, which raised concerns regarding the absence of significant growth in website traffic.
Reasons for Implementation
The primary deciding factor was the ease and speed of publication. With Metoree, by just preparing a link and banners or text for product descriptions, one can easily start advertising within 1 to 3 days from the decision to post. This was perceived as a significant advantage.
Results after Implementation
10% of our monthly inquiries are now acquired through Metoree. Moreover, compared to listing advertisements, we have the impression that our targeted customers are the ones reaching out to us.
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Kuraray Co., Ltd.
Mr. Keiichi Sano, Environmental Solutions Division
Challenges Before Implementation
Until now, Kuraray's nitrogen gas generators have been recognized in the market as high-performance, high-quality products. However, the general awareness of nitrogen gas generators themselves is low. Therefore, increasing visibility on the web was a challenge to acquire potential customers.
Reasons for Implementation
Metoree has a robust SEO (Search Engine Optimization) strategy, so many of the product pages rank high on Google. Even without performing SEO on our company pages, we can show our products to users searching for related items. For our company, which has not been able to implement SEO, this felt like a significant advantage.
Results after Implementation
We have received about three inquiries in the first month. Each inquiry tends to have a lot of specific content, and I think it is easy to lead to orders.
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BMF JAPAN Co., Ltd.
Japan Business Marketing Division, Lexi Chi | Ms. Fumikiku Ike
Challenges Before Implementation
①Due to the effects of the COVID-19 pandemic, we were having difficulties attracting customers through offline activities such as exhibitions.
②We had a desire to approach potential customers through online activities, get them to know our products and technologies, and increase product awareness and the number of new leads.
Reasons for Implementation
①Our company's information and product information can be displayed at the top and directly guided to our site, leading to the acquisition of new leads.
②From a cost perspective, there was no initial cost, and it was easy to implement because we could contract on a monthly basis.
Results after Implementation
Since we started using the advertising feature, the total number of accesses to our site via Metoree has increased by approximately 20% compared to before the ad was posted. Also, we were able to acquire more than 20 leads through catalog downloads.
SiTime Corporation
Mr. Hideki Yoneda, Marketing Division
Challenges Before Implementation
SiTime Corporation (NASDAQ: SITM) specializes in silicon-based MEMS timing devices, developing high-performance oscillators using low-aging MEMS resonators, a feat difficult to achieve with crystal technology.
Despite being a leader in the timing solutions market, SiTime faced challenges when it came to advertising online. These hurdles came to impede their efforts to increase global brand recognition.
Reasons for Implementation
SiTime strategically placed its products in seven Metoree categories, claiming first place in six and second in one, outperforming other websites. And Metoree's effective use of relevant, highly-searched keywords provided the visibility they needed to kickstart their advertising campaign with confidence.
"We chose to partner with Metoree because its high Google and Yahoo rankings make it a top site for searching for components."
-Mr. Hideki Yoneda, Marketing Division
Results after Implementation
SiTime has seen an increase in inquiries from a wide range of customers, and uses the report Metoree provides on clicks, view counts, and other performance data to monitor the effectiveness of ads.
Given Metoree's rapidly growing user base, SiTime anticipates reaching even more people interested in timing devices.